email factory

I have a new plan now. I needed version 2.0 of my plan and I have it now. The world, here I come. 80 emails. That should do the job (forgive the pun and forgive me also if you don’t get the pun)

Free advice: You should always revisit your plans after some time to evaluate. Which brings me to the importance of measurement. If there is one thing that I can teach others from my MBA program, it is the importance of objective thinking. And I think that the simple act of regular measurement is the coolest way to success. Demonstration of how it should be done:

  • plan (includes knowing how to measure)
  • measure
  • compare
  • find out what is to be done (most trivial part, honestly)
  • do

It is so simple and yet people don’t do it and managers have thus supported the consulting industry since time immemorial!

on viral marketing

The internet allows for a super efficient spreading of word-of-mouth messages. I am impressed by the innovation in launching products that has happenned lately. See the top 100 popular videos on google video some time and you would know how mundane stuff that would have possibly never gotten across beyond more than 10 friends is now viewed by thousands … daily.

Check out this music video by Sarah Mclachlan at (Don’t forget to spread the love). that is one powerful message out there. Should not be long before this video lands on youtube/google video and makes it to the top 100 list.

Also, do check out this website about an upcoming movie by Paramount at On this website, you could even “pledge” to see the truth (read: see the movie). 83,000 people had pledged till three days ago and 93,000 as of today. An interesting way to presell the tickets 🙂
Quote from that website: “It is difficult to get a man understand something when his salary depends on his not understanding it“.


I have been a sucker for creating “moments”. I can spend hours trying to get the perfect CD burnt for a one hour car drive. At the onset of a vacation, I am usually tense because I want to make the most of it. During the week when I was with amir khusrau, I carried three books, some 100 pages of print; several days of newspaper and a carefully playlisted iPod. I know that I never get around to doing what I want to, but I have little learning from my past experiences in this regard. I read nothing but a few chapters of “Eats, shoots and leaves”.

It is another thing that sometimes that music in the car makes me cry when I am by myself. And that a book casually tucked into the bag becomes the book of the week/month/year while at a trip. An accidentally discovered song, “Harbour” and a book “Business Maharajas” are recent examples. They are life-changing, if you know what I mean. By the way, listen to “Mangalayam” from the soundtrack of Saathiya. I have memorised it and you know now why. Here is what it says for the curious minded. I am still trying to understand what this means. Will post back when I know.

maangalayam tantunaanenaa mama jeevan hetunaa
kanthe badhnaami shubhge tvam jeeva shardah shatam

The friday evening dilemma
It is for this reason I guess that I am never able to make the most of my weekends. It is because I measure how I spent my weekend. Any ideas how to get rid of this habit? Or well … does it matter?

movie marathon

A few weekends ago, it was a lonely weekend. I was alone at home and I realised that I did not speak more than say ten words in the entire day! Most of them were “bonjours” during walks at the forest. The last weekend threatened to behave the same way, so I decided to watch movies with friends. Movies came, no friends. Anyway, does it matter?

Movies have always been an addiction. I spent most of the spare evenings at Jayant’s home during period 4. I have done marathons with the dude back in Delhi and also at the Dude and Dudette’s home. I can watch the same movie multiple times and this leaves me multiple options. Jerry Maguire, a movie I saw while at college, hit me since I was in that kind of mindset with my own company barely starting; my first love and all. When I watch it today, I still feel “hit” the same way. I remember every action and dialogue in the entire movie. Ofcourse, no one else I know feels the same way. Anyway, does it matter?

warning: spoiler ahead

21 grams is something you must totally see. If it could make a serious man out of FP, then it has potential. FP rarely seems to react emotionally and I found him analyse relationships and the complexity (or was he just nodding to my blabbering? anyway, does it mat….) 21 grams hit me hard. I watched it once this Saturday and just finished another viewing just now. This movie is shot with a handheld and I completely love the crazy sequence of scenes that forces the viewer to attentively listen to every word. Here is how the movie ends:

How many lives do we live? How many times do we die? They say we all lose 21 grams… at the exact moment of our death. Everyone. And how much fits into 21 grams? How much is lost? When do we lose 21 grams? How much goes with them? How much is gained? How much is gained? Twenty-one grams. The weight of a stack of five nickels. The weight of a hummingbird. A chocolate bar. How much did 21 grams weigh?

New Stuff

The MBA is now near completion. I am in the last of five periods here at INSEAD and this has resulted in a big change in my thinking and my style of working too. Some of the skill of prioritizing tasks has started to rub off on me. I dont blog here anymore since it is not “useful” 🙂

So today, I decided to make some changes to my template (read put more ads on the page!) and thus provided myself incentive to write more on my blog. I am kind of inspired by Paru. He writes irrespective of his “mood” and his situation. I like that!